This campaign was created to inspire people to feel confident in their own skin by celebrating what makes them unique. As co-lead art director with Hua Conry, we helped guide the full rebrand alongside a diverse, all-women creative team who brought authenticity and fresh perspectives to every stage of the work. Together, we built an inclusive campaign that empowers customers to embrace their individuality, see themselves represented, and feel inspired to own their beauty
every day.
every day.
ART DIRECTION: Hua Conry & Alicia Grzenia | DESIGN: Kelly Kurtz | WEB DESIGN: Rebecca Maynard | SOCIAL: Kellan Archuleta | COPY: Pamela Curtis
