This collection features a series of concepts I led following Kohl’s 2023 rebrand, each designed to bring our refreshed identity to life across key content stories. Throughout the year, we supported strategic brand messages through cohesive visual direction, thoughtful storytelling, and a renewed focus on customer connection. These concepts demonstrate how the updated brand system flexed across categories and campaigns, while showcasing the creative leadership and cross-functional collaboration that shaped Kohl’s new expression in 2023.
Disclaimer: Some images shown are reference or inspiration assets sourced from the internet. These visuals are used solely for concept demonstration.
