This outfitting campaign was designed to make shopping feel intuitive, inspiring, and effortless for every customer. By showcasing complete looks and highlighting how pieces work together, we created a seamless experience that encouraged discovery and made it easier for shoppers to find their personal style. As the creative lead, I helped develop a visual system that promoted cross-category shopping, elevated product storytelling, and connected customers with outfit ideas they could confidently make their own.
CREATIVE DIRECTION: Alicia Grzenia | ART DIRECTION: Danielle Mora | DESIGN: Eileen Nelson |
COPY: Pamela Curtis
COPY: Pamela Curtis
