As part of my role at Kohl's as a Senior Manager, I helped bring the Sephora at Kohl’s partnership to life through launch creative that celebrated the fusion of two iconic brands. This work introduced a prestige beauty experience to millions of new customers by highlighting accessibility, convenience, and elevated design.
My direction focused on crafting cohesive digital storytelling that mirrored the in-store experience while balancing Sephora’s premium aesthetic with Kohl’s approachable tone. From homepage features to omni-channel assets, the Kohl's + Sephora creative reinforced key partnership benefits: dual rewards, curated prestige brands, and a seamless beauty journey both online and in-store.
My direction focused on crafting cohesive digital storytelling that mirrored the in-store experience while balancing Sephora’s premium aesthetic with Kohl’s approachable tone. From homepage features to omni-channel assets, the Kohl's + Sephora creative reinforced key partnership benefits: dual rewards, curated prestige brands, and a seamless beauty journey both online and in-store.
